You can create public links to the horse's information that can be shared on social media or embedded into your website or you can generate a QR code for printing.
To create a public link to a horse, go to the horse profile page, and look for the section:
When a horse has a public link active, it will be displayed on:
When you create a group of horses, you can set a public link to it.
As this will be a list of horses, you can set a title, select the layout type, and the sorting field, among other options. When users click on a horse on the list, they will be directed to the horse info, which you can also configure.
There is an option to download a QR code for this public link also.